The latest report by IMARC Group, titled “Frozen Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the frozen pizza market overview. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global frozen pizza market size reached US$ 17.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
Frozen Pizza Market Trends:
The global market is primarily driven by the increasing pace of modern lifestyles, particularly in urban environments, which has heightened the demand for convenient and quick meal solutions. Additionally, continual innovations in product quality, such as improved freezing techniques that better preserve the taste and texture of the pizza is propelling the market forward. Moreover, the rapid expansion of dietary-specific options, such as gluten-free and plant-based pizzas, has opened new customer segments, enhancing market reach.
Furthermore, the rise of e-commerce and online grocery deliveries has also made it easier for consumers to purchase frozen pizzas from the comfort of their homes, promoting sales and driving the market. In line with this, the trend towards premiumization, with consumers willing to pay more for gourmet ingredients and artisanal styles, is influencing product offerings and increasing market value.
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Frozen Pizza Market Scope and Growth Analysis:
The scope of the market is expansive, encompassing a diverse array of product types, distribution channels, and geographic regions. Growth analysis indicates a robust expansion trajectory, driven by globalization and the increasing penetration of Western dietary habits across emerging markets. As urbanization continues to escalate worldwide, the demand for convenient dining options like frozen pizza is expected to increase, especially in Asia-Pacific and Latin American countries.
Technological advancements in freezing and packaging are enhancing the shelf life and quality of frozen pizzas, making them more appealing to a broader audience. Strategic marketing initiatives and brand collaborations are further tapping into niche markets, such as health-conscious consumers seeking low-calorie or high-protein options. This targeted approach is fostering deeper market penetration and customer loyalty, contributing significantly to the market's overall growth prospects. Additionally, the increasing number of single-person households and dual-income families who prioritize convenience in meal preparation is expected to sustain the market's growth momentum in the coming years.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amy's Kitchen Inc.
- Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
- Conagra Brands Inc.
- Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
- Oetker GmbH
- Freiberger Lebensmittel GmbH & Co. (Südzucker AG)
- General Mills Inc.
- McCain Foods Limited
- Nestlé S.A.
- Newman's Own Inc.
- The Kraft Heinz Company
Frozen Pizza Market Segmentation:
Our report has categorized the market based on region, crust type, size, product type, topping and distribution.
Breakup by Crust Type:
- Thin Crust
- Thick Crust
- Stuffed Crust
- Others
Breakup by Size:
- Small
- Medium
- Large
Breakup by Product Type:
- Regular Frozen Pizza
- Premium Frozen Pizza
- Gourmet Frozen Pizza
Breakup by Topping:
- Cheese
- Meat
- Fruits and Vegetables
- Others
Breakup by Distribution:
- Food Chain Services
- Modern Trade
- Departmental Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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