The O-YAKI Skewer System is possibly the most efficient system for cooking skewers on the market today. The unique design allows you to cook multiple skewers simultaneously with even cooking and, most importantly, minimal loss of juices.
The system is innovative and perfectfor those who love eating off a stick or hosting a skewer party. And because it works in an oven, grill, tandooror roaster, it’s ideal for any set-up.
After O-YAKI launched, they needed a smart marketing campaign to capitalize on the innovation of the system. The company turned to NewsWatch TV to help craft a campaign that would garner customers. Turns out this was the right move.
The online campaign reached over 800,000 consumers with over 14,000 buyers engaging with their site. In addition to the digital campaign, they also leveraged NewsWatch’s paid content show for further exposure.
NewsWatch’s early-morning monthly show airs on basic cable channels like AMC and ION, and beams out to nearly 100 million households in the U.S. It covers every major TV market and is a great alternative for small and medium sized companies who don’t have an endless marketing account to play with.
The campaign was a huge success and even notched a 4.8 out of 5 rating on Gadget Flow as a result of the O-YAKI segment airing on NewsWatch TV.
This is a typical story out of the NewsWatch TV camp. A client turns to them for a budget-conscious marketing campaign with dreams of reaching a large swathe of the population and NewsWatch delivers. The following they’ve gained over more than three decades on the air has contributed to their ability to gain massive exposure for their clients.
Sometimes having an innovative product isn’t enough. You need smart marketing that spreads the word and gets eyes on your product. That’s what NewsWatch does and at a budget that virtually any company can afford.
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