Understanding And Utilizing The Primacy And Recency Effect
The primacy effect and recency effect are cognitive biases related to memory recall. The primacy effect refers to the tendency to better remember items presented at the beginning of a list because they have more time to be rehearsed and stored in long-term memory. On the other hand, the recency effect is the tendency to remember items at the end of a list better, as they remain in short-term memory. These effects are part of the serial position effect, which explains how the position of information affects recall. The primacy effect is linked to deeper encoding, while the recency effect relies on immediate retention. Both play a role in learning, marketing, and everyday decision-making.
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