Steps to Configure Shop by Brand in Magento 2

Setting up a “Shop by Brand” feature in Magento 2 is an excellent way to enhance customer experience and streamline shopping for specific products. This guide will show you how to configure the feature step-by-step, making it easy for customers to browse your store based on their favorite brands.

Why Add a Shop by Brand Feature?

The “Shop by Brand” feature improves navigation and helps customers quickly find products associated with their preferred brands. It’s particularly useful for stores with a diverse product catalog. By grouping products under brands, you create a more organized shopping experience, boosting customer satisfaction and engagement.

Step 1: Create a New Attribute for Brands

The first step is to create an attribute in Magento 2 that represents product brands. Here’s how:

1. Go to the Admin Panel and navigate to Stores > Attributes > Product.
2. Click on Add New Attribute and provide details like Attribute Code (e.g., "brand").
3. Set the input type to Dropdown and add brand options.
4. Assign the attribute to the relevant Attribute Set used for your products.

Step 2: Assign Brands to Products

Once the brand attribute is set up, you’ll need to assign brands to individual products:

1. Go to Catalog > Products in the admin panel.
2. Open a product and find the new Brand attribute in the product edit screen.
3. Select the appropriate brand from the dropdown and save the changes.

Step 3: Display Brands on the Frontend

To allow customers to Shop by Brand, you need to display the brands on the frontend. You can do this by creating a dedicated “Shop by Brand” page.

Create a CMS Page:

Go to Content > Pages and click Add New Page.

Add a title like “Shop by Brand” and use Magento’s widget functionality to display brand logos or links.

Custom Coding or Extensions:

For more advanced setups, you can use custom code or Magento 2 extensions designed for “Shop by Brand” features. These extensions often come with extra functionalities like filters, brand logos, and dedicated brand pages.

Step 4: Enhance the Brand Pages

To make the brand pages more engaging, add content such as:

Brand logos and banners.

Descriptions about the brands, including their history or values.

A list of all products associated with each brand.

Step 5: Add Shop by Brand to Navigation

Make it easy for customers to find the “Shop by Brand” section by adding it to your store’s main navigation.

1. Go to Content > Categories.
2. Add a new category called “Shop by Brand” and link it to the CMS page you created earlier.
3. Save the category and refresh your navigation.

Benefits of Shop by Brand in Magento 2

Adding a Shop by Brand feature to your Magento 2 store brings significant advantages, enhancing both the shopping experience and your business performance.

• Improved Customer Experience: The feature simplifies product discovery for brand-loyal customers, allowing them to quickly find their preferred products. This reduces frustration and increases satisfaction, leading to more repeat customers.
• Increased Sales: Highlighting popular brands encourages customers to explore more products. By showcasing brand-specific offerings, you can capture the attention of brand-conscious shoppers, driving more purchases.
• Better Store Organization: Grouping products under brands creates a clean and structured layout. This helps your store look professional and improves navigation, making it easier for customers to browse and shop.

By implementing the Shop by Brand feature, your Magento 2 store becomes more user-friendly, encouraging higher customer engagement, better brand visibility, and increased revenue. It’s a smart way to enhance your eCommerce store.

Tools and Extensions for Shop by Brand

If you want to simplify the process, consider using Magento 2 extensions. Many extensions come with pre-built templates, brand logos, and filtering options to enhance the customer experience. Some of the top features offered by extensions include:

• Dedicated brand pages with SEO-friendly URLs.
• Customizable brand logos and banners.
• Enhanced filtering options for customers to browse by brand, category, or price.

Conclusion

Adding a “Shop by Brand” feature in Magento 2 is a valuable enhancement for any eCommerce store. By creating a dedicated space for brands, you improve navigation, increase customer satisfaction, and boost sales. Whether you implement this feature manually or use an extension, the result is a more professional and customer-friendly shopping experience.

For a detailed blog, visit: 

https://mageleven.com/blog/post/how-to-setup-shop-by-brand-in-magento-2.html