TikTok Advertising: A Guide To Run Effective Campaigns

In just a few years, TikTok has become a star performer in terms of both marketing and advertising. Accordingly, brands and marketers have started focusing on building a solid foundation on TikTok. But this raises the question, how did a platform known for fun transform into a marketing platform that brands prefer? 

The answer is straightforward: TikTok has numerous features and exponential popularity worldwide. Its user-friendly interface is also an added advantage. Further, a brand can display ads to targeted audiences and convert them into potential customers. Isn't that amazing? Alternatively, a brand can also opt for Upviral to enhance its audience rate on TikTok. 

So, if your brand also wants to start advertising on TikTok, this article will significantly help. We have gathered a few tips that will aid your brand in running effective marketing campaigns on TikTok. 

Introduction to TikTok Advertising

If you maintain an allocated budget for your marketing plans, TikTok ads are a great choice. Like any other social media platform, TikTok allows users to create and display ads. Using this feature, you can showcase your products or services on TikTok. But, on the other hand, you also get to choose your audience and end goal. So, for sure, TikTik ads are an excellent investment for your brand. 

Why Should Your Brand Try This Feature? 

On TikTok, you can do marketing in two ways: one is through organic methods(which takes a little bit of time and effort), and another way is TikTok advertising(indeed a quick way). Using this feature, your brand can attain all its goals that too in a more effective way. 

Targeting audiences, increasing conversions, boosting sales everything is made achievable via TikTok paid ads. Your brand can also buy tiktok likes and effortlessly achieve all the abovementioned objectives. To know more about TikTok ads and how to effectively run a TikTok ad campaign, read the article further. 

Different Types of TikTok Ads

TikTok ads provide an incredible opportunity for brands to widen their reach. And guess what? Your brand can choose the style of TikTok ad. Great! But if you wonder why there are different types of ads? Here is why. 

Not all brands have the same budget or goal. Whether you are a startup brand with a limited budget or a big company that can run ads for months, TikTok provides its users with what they want. Here we have mentioned a few TikTok ad types your brand can leverage. 

• TikTok In-Feed Ads.
• TikTok Branded Effects Ads.
• TikTok Branded Hashtag Challenge. 
• TikTok Brand Takeover Ads.
• TikTok Top View Ads.
• TikTok Collection Ads.

How To Run Effective Ad Campaigns on TikTok?

Running an ad campaign on TikTok is a very straightforward process. However, before going live with your TikTok ad, check for the following elements for effective results. 

1. Upgrade Your Private Account to a Business Account

If you want to start creating ads on TikTok, never be negligent with the account type. Because to use TikTok Ads Manager, you should have a business or a pro account. Upgrading your account from a private one to a business account is also very easy. 

And there are no additional charges or subscriptions for switching accounts. Go to the setting and privacy tab and click "Manage Account." There you can change your account type. 

2. Wisely Choose Your Ad Type 

As mentioned earlier, TikTok has a variety of ad types. Based on your brand's specifications, you can select the best-suited one. If you are new to TikTok ads, we suggest you use In-Feed ads. It is one of the most affordable and convenient ads on TikTok. Also, these ads fit in the for you page seamlessly. 

They look exactly like the regular TikTok video making them less sales-oriented. However, TikTok also offers other premium ad types, and opting for them can result in high engagement on TikTok. In fact, your brand can increase its engagement using options like Upviral too. 

3. Add a Pertinent Call To Action 

So how do you indicate the main objective of your ad to your viewers? If your answer is Call To Action, then you are absolutely right! Adding a call to action button for your ad is not a choice but obligatory. So here we go if you need to learn what a call to action is. Brands use a Call To Action button to tell the audiences what action they need to perform. 

In simple words, it is a call for you to take action. The most used call-to-action terms include "buy now," "link in the bio," "sign up," "learn more," etc. Therefore, it is vital to choose a suitable CTA for your ad. Because they can aid you with accomplishing your goal on TikTok. 

4. Start Targeting Broad Audiences

The main advantage of TikTok ads is that you can target your audiences. Mostly your ads are displayed to users who have a high chance of becoming your next customer. The targeting on TikTok can be based on age, gender, user activity, location, interaction history, and much more. These options are provided to choose your target audience precisely. But if you are struggling with filtering your audiences, no worries. Initially, start with a broad group of audience. Gradually, after running a few campaigns, you will get a view of how to target them. 

5. Crete an Eye-Catching TikTok Ad

After putting so much effort into optimizing your ad, what if people just skip it? Not good, right? And the primary reason could probably be your content. Because in TikTok, most of your ads are in the form of regular TikTok videos except for the "Ad Label." So if you don't want your audience to skip your ad, your focus should be on content. Since your ad video should not be a barrier to completing your goals, we have a quick solution for that. 

Add an attention-grabbing factor at the beginning of your video. For example, it can be a question, an interesting fact, a meme reference, or something related to current events. By adding these elements to your videos, you can get the attention of audiences, and if possible, you can increase your rewatch rate too. 

6. Analyse Your Performance

After creating and uploading your ad, you have to analyze your ad performance. Fortunately, TikTok has an inbuilt tool in the ads manager. You can view data and insights about your ad campaigns. This information can be used to check the performance of your ads(one or many), ad spending, performance metrics, and status. 

Final Thoughts

TikTok advertising isn't a complicated process. Although it might seem a bit challenging in the beginning, with time, any brand can master it. Furthermore, use the tips and tricks mentioned in the article to run your ad campaigns more successfully. More importantly, succeeding in TikTok ads is all about trial and error. So, find out the best strategies that work for your brand by exploring all options. Lastly, be creative, and avoid ad fatigue to do effective advertising.