How to Create a Top-Ranking Podcast ft. Hala Taha

This week, Morgan DeBaun is sitting down with Hala Taha, host of Young and Profiting Podcast and CEO of YAP Media. Together, they are discussing all things podcasting, from setting a podcast up for success to what it takes to monetize a show.

In this episode:
00:00 Welcome to The Journey Podcast
00:15 Introducing Hala: A Top Business Podcaster
01:10 Diving Into the World of Podcasting
02:30 Hala's Journey from Radio to Podcasting
04:45 Leveraging LinkedIn for Podcast Growth
13:49 Building a Social Media Agency and Podcast Network
22:09 Monetization and Integrity in Podcasting
26:04 Navigating Podcast Sponsorships and Direct Brand Partnerships
26:40 The Art of Agency Integration and Direct Outreach
27:54 Leveraging Marketing and Sales Material for Podcast Success
28:42 Exploring the Impact of Brand Safety in Podcasting
29:44 Monetizing Your Podcast: Strategies for Early Success
30:19 The Evolution of Podcasts: From Audio to Multi-Channel Monetization
31:50 Harnessing LinkedIn and Cross-Channel Strategies for Growth
36:24 Building an International Team: Insights and Strategies
40:14 Creative Solutions for Podcast Production and Team Building
44:30 SEO and Format Strategies for Podcast Growth
48:49 Final Thoughts on Podcasting Success

More from Hala:
https://www.youngandprofiting.com/
https://www.instagram.com/yapwithhala?igsh=NTc4MTIwNjQ2YQ==

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In the episode, Hala shares her journey from her roots in radio to becoming a leading figure in the podcasting industry. She lays out how she got her first few podcast and social media clients, and what inspired her to create her now-thriving podcast network. Hala also unveils the secrets behind her podcast's success, from her intentional utilization of LinkedIn to her commitment to showing up within the podcast apps.

Moreover, Hala provides a behind-the-scenes look into the monetization strategies that her network uses to secure advertisements for podcasts like The Journey. Morgan and Hala discuss brand safety in the podcasting sphere, as well as how they've each handled hiring creatives for their respective businesses.

Tune in to hear exactly what it takes to find success in the podcasting world, and learn from the exemplary experiences of Hala and Morgan along the way. Don't forget to leave a rating and review to show your support for the show!