Step 1. Decide what tasks the new site should solve
The main goal of any business (and website) is to make and grow profits. You should not create or update a site just for the sake of having it. The site should solve specific problems, for example:
bring your business online to get customers from the Internet;
cover other regions: for example, sell not only in Moscow, but also in the region;
find new partners - talk about the benefits of cooperation, offer discounts;
expand the range by 2 times and so on.
Based on the type of your business and tasks, you need to choose the functionality. For example, if you offer some services, provide a feedback form for consultations, pages with descriptions of opportunities and tariffs, customer reviews. Selling goods - you need an online store with a personal account, a catalog with convenient filters, an online payment system.
Step 2. Consider if the site will need further maintenance and decide on a budget
To do business on the Internet, it is not enough just to make a website. You have competitors. Buyers among the many offers will choose a resource that provides easy navigation and has all the relevant information. In order for your site to be just that, and also to rank well in search engines (people could find it in Google search for key queries), you need to constantly accompany it: refine it, fix errors, update content. Each site, if it is not a one-page for testing a niche, needs technical support and maintenance. You can turn to full-cycle agencies that will make a turnkey web resource and will be engaged in its maintenance. This option initially requires a larger budget, but in the end you will save. Think about how long it will take you to figure out all the intricacies of promotion and support.
We recommend working with agencies such as dedicated development team. They will guide you on the budget, offer different solutions, select a CMS and do everything on a turnkey basis - you will not need to coordinate the work of several people. Besides:
your site will be handled by several people, each of whom is a specialist in their niche;
they usually conclude an agreement with agencies, which stipulates penalties for missing deadlines, and it is more difficult to “put pressure” on a freelancer;
the work of the agency is easier to control - usually the studios themselves offer different CMS, several layouts, improvements.
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