Talk about the agency's creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualising, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table. A successful partnership with a branding agency depends on more than just their skills; cultural fit is equally important. During initial consultations, see if the agency can work collaboratively with your team and understands your brand's values.4
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