Zomato, the popular food delivery company, made a strategic announcement that has sent waves across the business world – the company has officially rebranded its parent name to Eternal Ltd. This is not just a cosmetic name change, but a reflection of Zomato’s wider vision for the future. CEO Deepinder Goyal revealed that Zomato’s growth is no longer limited to food delivery, but now spans across multiple business sectors including quick commerce, B2B supply services, and logistics.
This rebranding initiative underscores the company's goal to build a sustainable, diversified corporate structure that will support its long-term ambitions.
Why the Name "Eternal"?
The name Eternal Ltd. was chosen with a vision for timelessness and durability. Deepinder Goyal highlighted that the name resonates with the company’s mission to be relevant for the long term, ensuring its impact continues for generations. Through this new identity, Zomato is positioning itself as a corporate powerhouse, with its food delivery arm remaining an important unit under the Eternal Ltd. umbrella.
With this change, Eternal Ltd. will lead the charge, while Zomato continues to operate as a key service within the broader organization.
Zomato’s New Business Ventures
Zomato's rebranding signals the start of an exciting new chapter for the company. It is now part of a much larger, more diversified business model. Along with the continued dominance of food delivery, Zomato is stepping into new areas with initiatives that promise substantial growth:
- Blinkit: A fast delivery service offering instant access to essential products, contributing to Zomato’s expansion into the fast-growing quick-commerce sector.
- Hyperpure: A B2B initiative that supplies restaurants with fresh, high-quality ingredients, strengthening Zomato’s role in the foodservice supply chain.
- District: A logistics division enhancing Zomato’s supply chain and delivery infrastructure, streamlining operations for better service delivery.
These efforts demonstrate that Zomato is moving beyond its initial focus and positioning itself as a multi-faceted enterprise under the new brand, Eternal Ltd.
A Decentralized Leadership Structure
As part of the strategic shift, Eternal Ltd. is adopting a decentralized leadership model. Under this structure, each of its business units—including Zomato, Blinkit, Hyperpure, and District—will be led by a separate CEO. This allows each unit to operate with greater agility and independence, making swift decisions based on the needs of its market. This new leadership approach aims to make Eternal Ltd. more adaptable and competitive across different industries.
Looking Ahead: Eternal Ltd.'s Vision for the Future
The name change to Eternal Ltd. reflects a broader, long-term vision focused on sustainability and growth. With a focus on innovation, new business lines, and a more agile leadership model, Eternal Ltd. is positioning itself for global success. This new direction not only allows the company to diversify its offerings but also creates new opportunities for future growth in various sectors.
Conclusion
Zomato’s transformation into Eternal Ltd. is a clear signal of its commitment to long-term growth and diversification. The company is expanding its footprint beyond food delivery into sectors like quick commerce, B2B services, and logistics, while embracing a new decentralized leadership model. As Eternal Ltd. karrmasangsthan takes on its new identity, it is ready to shape the future with a wide-reaching, sustainable, and dynamic business strategy.
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