How to create links using infographics

Not surprisingly, infographics require links . Although they have quickly become a saturation tactic, they still work. I like infographics because they are a great intersection of traditional marketing and manual link building. In this post, I'd like to talk about my process for creating and launching a successful infographic. I'm going to tell you exactly how I got clients hundreds of thousands of content views, thousands of social media views, and hundreds of links. It's a long post, so grab a coffee.

The development process.

I'd like to talk about my "process" for creating infographics. It may not be for everyone, but it works for me.

#1 Brainstorm a full team

At this point, I'll gather the entire project team for a brainstorming session. I may start with an initial set of ideas, but this is wide open brainstorming, anything is possible . We are looking for ideas that are: interesting, appealing to linkers/socialists, have real data and some unique hook https://inkbotdesign.com/infographics-for-link-building/ . The idea may come directly from a particular niche we're targeting, or it may be related to an event, such as a holiday. Try to find points of view that people don't normally accept, or present boring/general information in reverse or out of color. Jeff , here at Distilled, is a beast at coming up with ideas.

No. 2 Research.

I can only come out of the brainstorming session with a vague concept and a target audience. From that point, I'll start looking for data that I can use to create an infographic. I have several targets to research.

• Find information that can be systematized.
• Find information that can be presented visually.
• Data is better than just information.
• Focus on verifiable statistics that I can cite.
• Focus on fragmentary statements that can be chirped.
• Focus on content that elicits an emotional response.

#3 Email brainstorming.

If you're not a creative genius, you'll find value in crowdsourcing for ideas and data selection. I'll send the results of the research to the whole office and gather input on the best statistics, how those statistics can be presented, or any other interesting ideas. My job is to collect these inputs and clean them up.

#4 Develop the concept

Next, I get down to concept development. This is when you put on your creative marketing hat.

What to consider:

How your data can be visually represented

Color themes (considering theme and target market)

How to visually create an emotional response

Ways to add humor

Creating "publicly available" snippets of information for easy sharing and tweeting.

Adding media, such as images and graphics

This is the bottleneck where infographics can fail. Yes, you have a cool concept, you have data, and maybe you've even come up with your own headline. But what I've seen that works really serves your target market(s) in infographic content. Give them very specific, for lack of a better phrase, "easter eggs" that will matter to them. It could be a meme or a concept unique to their market. Try to play on a person's ego or emotion or build some kind of relationship with them. This goes back to marketing and understanding your target market.