Is BigCommerce Good for SEO?

A Comprehensive Look at BigCommerce’s SEO Capabilities

BigCommerce is one of the leading eCommerce platforms, offering a robust set of features for businesses looking to scale their online stores. When it comes to SEO, BigCommerce provides a solid foundation with built-in tools designed to help improve search engine rankings. But is it truly the best option for SEO? Let’s explore its strengths and limitations.

SEO Strengths of BigCommerce

1. Customizable URLs – BigCommerce allows users to create SEO-friendly URLs that are clean and structured for better rankings.
2. Mobile Optimization – All BigCommerce themes are mobile-friendly, which is crucial for search engine rankings as Google prioritizes mobile-first indexing.
3. Fast Page Speeds – BigCommerce offers a content delivery network (CDN) and optimized server performance to ensure fast loading times, a key ranking factor.
4. Built-in Blogging – A built-in blogging feature enables users to create SEO-optimized content, driving organic traffic.
5. Schema Markup Support – BigCommerce supports rich snippets, helping search engines understand content better and improving click-through rates.

SEO Limitations of BigCommerce

1. Limited URL Structure Customization – While URLs can be modified, they still contain unnecessary subfolders, which may impact rankings.
2. Restricted Access to Advanced Technical SEO – Unlike open-source platforms, BigCommerce restricts server-side access, limiting advanced optimizations.
3. Content Duplication Issues – Some default settings may cause duplicate content, requiring manual fixes.

Conclusion

BigCommerce is a strong platform for SEO with numerous built-in tools, but it has some constraints. For businesses that want an easy-to-use, SEO-friendly platform without extensive customization, BigCommerce is a solid choice. However, for those needing full control over technical SEO, platforms like WordPress with WooCommerce might be a better fit.