In today’s life, businesses can find creative ways to attract and engage potential clients. One very useful but not often used tool is Google 360 Virtual Tours. This interactive technology allows users to explore your business, place, or property online as if they were physically there. if you are having a restaurant, real estate firm, hotel, or shop, a Google 360 virtual tour could enhance traffic towards your site, improve the users' interaction on the website, optimize your SEO locally, thoroughly discuss how to use Google 360 virtual tour for increased traffic towards a site and subsequent conversion.

What is a Google 360 virtual tour?

Google 360 virtual tour is an interactive wide-angle view of a place, people explore the place online. It uses high-quality 360-degree photos, to create a virtual experience that allows customers to move around and look in all directions. These tours are added to Google Maps and Google Business profiles. When customers search for your business on Google They can click on the “See Inside" feature which enables them to explore your location virtually. You can also add these tours to your website and share them on social media, making them a great tool for marketing.

How Google 360 Virtual Tours Boost Website Traffic

1. Improves Local SEO Rankings

2. Makes Visitors Stay on Your Website Longer

3. Enhances User Experience

4. Increases Click-Through Rate (CTR) on Google Listings

5. Encourages Social Media Shares

Improve local SEO

When you add a Google 360 virtual tour to your Google business profile, it increases user interaction, and website traffic, Google that your business is important and useful.

• Business with Google 360 virtual tours gives views and high engagement.
• Google likes detailed listings, and a virtual tour helps your profile get noticed.
• Increased engagement results in higher search rankings, which generate more organic traffic to your website.

2.  Makes Visitors Stay on Your Website Longer

How long visitors stay on your website is an important ranking factor for Google. As virtual tours are interactive, They maintain visitors online longer.

• The visitors spend a long time on your website, the SEO performance is very good.
• High engagement, lower bounce rates, and increases conversion potential.

3. Enhances User Experience

Google 360 virtual tour provides a realistic and engaging experience that, static images or videos can’t match. When users can freely explore your place, they feel more comfortable and engaged with your brand.

• Potential customers are able to view your place, restaurant, or store design before visiting
• Real estate purchasers can view properties without the requirement for a personal visit.
• Hotels and event spaces can present their atmosphere, resulting in more bookings.

4. Increases Click-Through Rate (CTR) on Google Listings

 Having a Google 360 Virtual Tour increases the chances of users clicking on your Google Business Profile and website.

• Businesses with virtual tours are twice as likely to generate interest compared to those without.
• A well-optimized listing with a virtual tour stands out among competitors in search results.

5. Encourage Social media shares

A  Google 360 Virtual Tour is highly shareable across social media platforms like Facebook, Instagram, and LinkedIn.

• Users interactive content, leading to more shares, likes, and comments.
• Increased social media engagement directs traffic back to your website.

How to Add a Google 360 Virtual Tour to Your Website

Create your Google 360 virtual tour

To create a High-quality virtual tour, consider hiring a Google Trusted Photographer or using a 360-degree camera

• Upload virtual tour to the Google

 Create a Google 360 Virtual Tour,  and the next step is to upload it to Google Business Profile and Google Maps. this enables individuals to tour your business location straight from Google Search and Maps. To upload the virtual tour, use the Google Street View app or engage a Google Trusted Photographer.

Insert the tour on your website

To add the Google 360 Virtual Tour to your website:

• Open Google Maps and search for your business.
• Click on the “See inside” option.
• Click on the three dots in the top left corner and select "Share or Embed Image."
• Copy the embed code and paste it into your website’s HTML.

Promote Your Virtual Tour

Share your Google 360  virtual tour on social media, and invite your followers to explore it.  Add a "Take a Virtual Tour" button on your homepage so visitors can explore your space with just one click.

Conclusion

Adding a Google 360 Virtual Tour to your marketing plan can help attract more customers to your website, improve your local search ranking, and engage people with your business. Certifyied is one of the best Google 360 virtual tour providers in India. It allows potential customers to explore your business before visiting and builds higher trust, increases bookings, and increases conversions.companies build trust with their audience and attract new customers, and with that, there will be the growth of your business.