IMARC Group, a leading market research company, has recently released a report titled “Body Scrub Market Report by Product Type (Plant-based, Milk-based, and Others), Skin Type (Sensitive, Normal, Dry, Oily), Product Form (Powder, Gel or Liquid, Cream), Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the global body scrub market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global body scrub market size reached US$ 18.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.8 Billion by 2032, exhibiting a growth rate (CAGR) of 4.28% during 2024-2032.
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Global Body Scrub Market Trends:
Continuous innovation in product formulations, including organic and natural ingredients, which attracts consumers looking for healthier skincare options, is propelling the market growth.
Additionally, the significant growth of e-commerce platforms, making it easier for consumers to access a wide range of body scrub products, is fueling the market growth. Besides this, the introduction of body scrubs with anti-aging properties, appealing to the growing geriatric population concerned with maintaining youthful skin, is bolstering the market growth.
Furthermore, rapid urbanization and fast-paced lifestyles, which increase the need for convenient and effective skincare solutions like body scrubs, are stimulating the market growth.
Factors Affecting the Growth of the Body Scrub Industry:
· Increasing Awareness of Skincare:
The growing awareness of skincare has been a significant factor accelerating the body scrub market expansion. This awareness stems from a broader understanding of the importance of maintaining healthy skin, which goes beyond aesthetics and touches on overall health and wellness.
Additionally, people are becoming increasingly educated about the skin being the largest organ of the body and its vital role in protecting against environmental damage, regulating temperature, and preventing dehydration. The benefits of exfoliation, which is the primary function of body scrubs, help remove dead skin cells, unclog pores, and promote the regeneration of new skin cells, leading to a smoother, more radiant complexion.
· Health and Wellness Trends:
The modern emphasis on health and wellness has profoundly influenced consumer behavior, extending beyond nutrition and fitness to encompass comprehensive self-care routines. This holistic approach to well-being has significantly boosted the body scrub market. Body scrubs, seen as a luxurious yet essential component of personal care, align perfectly with the broader health and wellness trend. They are marketed not just as beauty products but as tools for enhancing mental and physical well-being. The ritual of exfoliation is often associated with self-care and relaxation, offering a sensory experience that can reduce stress and improve mood.
Moreover, the rise of natural and organic products within the health and wellness sector has led to increased demand for body scrubs made with clean, environmentally friendly ingredients.
· Rising Disposable Income:
Rising disposable income levels across various demographics have a direct correlation with increased spending on personal care and luxury items, including body scrubs. As consumers' purchasing power grows, there is a notable shift towards premium and high-quality skincare products. This trend is particularly evident in developing economies where the middle class is expanding, and people are more willing to invest in their personal appearance and health. Higher disposable incomes enable consumers to explore a broader range of skincare products and indulge in more frequent purchases. This financial flexibility allows for experimentation with different brands, formulations, and types of body scrubs, including those positioned at higher price points.
Body Scrub Market Report Segmentation:
By Product Type:
· Plant-based.
· Milk-based!
· Others
Plant-based holds the majority of the market share due to the growing consumer preference for natural and eco-friendly ingredients.
By Skin Type:
· Sensitive
· Normal
· Dry
· Oily
Oily accounted for the largest market share as it requires regular exfoliation to manage excess sebum and prevent acne, leading to higher demand for body scrubs tailored for oily skin.
By Product Form:
· Powder
· Gel or Liquid
· Cream
Cream represented the largest segment owing to their hydrating and gentle exfoliating properties, making them suitable for a wide range of consumers.
By Distribution Channel:
· Hypermarkets and Supermarkets
· Independent Retailers
· Convenience Stores
· Online Stores
· Others
Hypermarkets and supermarkets hold the majority of the market share because they offer convenient access and a wide variety of body scrub products, attracting a large consumer base.
By Application:
· Residential
· Commercial
Commercial represented the largest segment due to the professional skincare services they offer.
Regional Insights:
· North America
· Asia Pacific
· Europe
· Latin America
· Middle East and Africa
Asia Pacific's dominance in the market is attributed to its rapid urbanization, rising disposable incomes, and increasing awareness of skincare.
Competitive Landscape with Key Players:
The competitive landscape of the body scrub market size has been studied in the report with the detailed profiles of the key players operating in the market.
Some of These Key Players Include:
· 3LAB Inc.
· Estée Lauder Companies
· Home & Body Company
· Innisfree Corporation (Amorepacific Corporation)
· L'Oréal S.A.
· Procter & Gamble
· Sephora (LVMH)
· Shiseido Company Limited
· The Face Shop (LG Household & Health Care Co.)
· Tonymoly Co. Ltd.
· The Body Shop Inc. (Natura Co Holding S/A)
· Yunos Co. Ltd.
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Key Highlights of the Report:
· Market Performance (2018-2023)
· Market Outlook (2024-2032)
· Market Trends
· Market Drivers and Success Factors
· Impact of COVID-19
· Value Chain Analysis
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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