2 Best Shopify Apps Every Merchant Should Use to Manage Product Visibility

In the world of Shopify, effective product visibility management is essential for merchants. Whether you're running a B2C store, catering to wholesale customers, or offering exclusive collections, controlling who sees certain products or prices can help build trust, streamline the shopping experience, and even drive conversions. Here, we introduce two of the best Shopify apps for managing product visibility, each offering unique features to hide collections, restrict access to specific products, and keep certain prices visible only to targeted customers.

Why Manage Product Visibility on Shopify?

Managing product visibility is crucial for any Shopify store that wants to tailor the shopping experience to individual customer needs. By controlling visibility, you can:

1. Enhance Customer Experience: Display only relevant products and pricing, allowing customers to find exactly what they need.
2. Protect Sensitive Pricing: Keep wholesale or VIP pricing private, making it accessible only to select users.
3. Build Exclusivity: Make certain collections or items available only to specific customer segments, encouraging loyalty and repeat visits.

1. Addify Catalog Visibility App

The Addify Catalog Visibility App is an essential tool for merchants who want to manage product visibility by customer tags, individual customers, and guest status. This app makes it easy to shopify hide price on specific product, shopify hide collection, and shopify hide products from certain customers.

Key Features

• Shopify Hide Prices on Specific Products: This app lets you hide the price of any product, replacing it with custom text (like “Sign in to view price”) to encourage customers to register or log in.
• Hide Collections: If you want to display exclusive collections to selected customers, the app allows you to hide entire collections, making them accessible only to tagged customers.
• Hide Products for Certain Customers: You can restrict visibility of certain products to specific customer segments. For example, only wholesale customers can see wholesale items.
• Password Protection for Products: The app enables password protection for selected products, allowing only customers with the password to access restricted items.
• Custom Error Messages and Redirects: For restricted products, you can show custom messages or redirect users to a different page.

Benefits of Addify Catalog Visibility App

This app is ideal for stores that need to provide exclusive access to certain products or collections based on customer tags. For B2B and hybrid B2C-B2B stores, it helps streamline the shopping experience by ensuring each customer segment sees only the products meant for them.

Setup Instructions

1. Install the App from the Shopify App Store.
2. Define Customer Tags and apply tags for different segments (like “VIP” or “Wholesale”).
3. Configure Visibility Rules for collections, individual products, and prices based on customer tags.
4. Activate Password Protection and customize settings for error messages and redirects to guide users seamlessly.

Pricing

• Basic Plan: $2.99/month or $29.99/year
• Standard Plan: $3.99/month or $39.99/year
• Advanced Plan: $4.99/month or $49.99/year

A 7-day free trial is available to explore the app's features.

2. Locksmith App

Locksmith is a popular app among Shopify merchants seeking advanced access control. It provides highly customizable locking options for products, collections, or specific content, making it an excellent choice for those looking to restrict visibility based on customer segments or create VIP experiences.

Key Features

• Customizable Access Locks: Locksmith allows you to lock specific products, collections, or pages based on customer tags, geographic location, or a passcode.
• Geographic Restrictions: Limit access to products or collections based on the user's geographic location, which is useful for stores with region-based exclusivity.
• Access Control Options: Aside from customer tags, you can restrict access based on cart value, custom passcodes, or any custom conditions you set up.

Benefits of Locksmith

Locksmith provides Shopify stores with highly customizable access controls, which is ideal for merchants who need layered security for various customer groups. This can be useful for private membership sites, loyalty programs, or stores that require specific products to be hidden from general visitors.

Setup Instructions

1. Install Locksmith from the Shopify App Store.
2. Define Access Conditions such as customer tags, passcodes, or geographic limitations.
3. Set Locks for desired products or collections, and test the visibility for each customer segment to ensure accuracy.

Pricing

Locksmith starts at $9/month, with additional pricing options for premium features. A free trial is available, so you can test how well the app fits your store’s needs.

Conclusion

Managing product visibility on Shopify can transform the shopping experience for your customers, making it more tailored and exclusive. By using apps like Addify Catalog Visibility and Locksmith, you can shopify hide price on specific product, shopify hide collection, and shopify hide products from certain customers, creating a seamless, targeted experience for each visitor. With these apps, your store can appeal to diverse customer segments, protect sensitive pricing information, and foster a sense of exclusivity.