The ‘Traditions’ jewelry brand has behind it a remarkable history which goes back as far as the late 19th century. The Backliwal family has its roots in Gwalior, Madhya Pradesh; where their list of patrons included the royal family of Gwalior. In the mid-19th century our forefathers relocated to the capital city and made a name for themselves as one of the prominent ‘seths’ of Old Delhi, dealing in art, antiques, and jewellery. The Backliwal name is still well known amongst venerable jewellers in Delhi.
Our grandfather, Shri Jamboo Prasad Backliwal established himself in the business of art and jewellery with his shop ‘Jamboo Arts Palace’ at the historic Connaught Place market. 150 years later, we work out of our office in Connaught Place with the same emphasis on quality and honesty in all our dealings. We strive for excellence and take pride in upholding the Backliwal family name and tradition.
Membership: Delhi Jewellers Association (DJA)
Membership: New Delhi Traders Association (NDTA)
Membership: FICCI FLO Ladies
Founder Membership: Apex Chamber of Commerce & Industries of Delhi NCT (ACCI)
Timeless Jewelry
Each piece of jewellery is hand-crafted with the utmost care and attention. Every detail is tended to, and every aspect is scrutinised to ensure a flawless finished product. We use only the finest gemstones, precious and semi-precious, and the best quality of diamonds.
OUR STORY
The ‘Traditions’ jewelry brand has behind it a remarkable history which goes back as far as the late 19th century. The Backliwal family has its roots in Gwalior, Madhya Pradesh...
Certified Diamonds in Delhi | Solitaire Rings | Solitaire Earrings | Fancy Coloured Diamonds | Fancy Shaped Diamonds
Fancy Coloured Diamonds
Traditions offers a huge selection of fancy colored diamonds ranging from yellow diamonds, blue diamonds, pink diamonds, purple diamonds, brown diamonds to red diamonds.
Solitaire Diamond Rings | Solitaire Diamond Earrings
We offer solitaire rings, vintage style rings and a great selection of diamond engagement rings. Solitaire diamond earrings are also available in different shapes and sizes.
Get in touch with us to select the best solitaire diamond to suit your requirement. We design and manufacture diamond jewelry in the setting of your choice.
We offer GIA, IGI & HRD certified diamonds at exceptional prices. fancy shapes and fancy colours are also available.
At Traditions, we aim for perfection.
Each piece of jewelry is hand-crafted with the utmost care and attention. Every detail is tended to, and every aspect is scrutinised to ensure a flawless finished product. We use only the finest gemstones, precious and semi-precious, and the best quality of diamonds.
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