PAGB CEO Michelle Riddalls calls receiving OBE ‘a major positive reinforcer’

She played a vital role during Brexit negotiations, ensuring continued access to OTC medicines in Northern Ireland 

Michelle Riddalls, chief executive officer of PAGB—the Consumer Healthcare Association—has been honoured with an Officer of the Order of the British Empire (OBE) in the King’s New Year Honours List 2025.

This recognition celebrates her outstanding contributions to advocating for the over-the-counter (OTC) medicines sector.

Speaking to Pharmacy Business, Riddalls expressed her excitement, saying, “It’s such a big positive reinforcer.”

“Making a difference and making things happen has always been a big driver. Since taking on this role at PAGB, I’ve been able to do that more, particularly around Brexit and medicines regulation.

“Receiving this award makes you realize the positive impact you’ve had and understand that it’s appreciated.”

Riddalls played a vital role during Brexit negotiations, ensuring continued access to OTC medicines in Northern Ireland and supporting self-care initiatives across the UK.

She has provided oral evidence numerous times to the House of Lords Select Committee on the NI Protocol Bill and actively engaged with the Medicines and Healthcare products Regulatory Agency (MHRA) during the rollout of the Windsor Framework Read More….